Alcohol removal is becoming far more mainstream. “The big guns are all invested in the alcohol-free movement,” reports Lu Ann Williams, global insights director at Innova Market Insights, in a Nov. 23, 2021, press release. “Brands such as Guinness 0.0 alcohol free stout and Freixenet 0.0 sparkling rosé wine offer both familiarity and novelty to young, brand-conscious drinkers.”

Source : https://www.bevindustry.com/articles/94655-no-alcohol-trend-rising-in-prominence

bevindustry.com

No alcohol trend rising in prominence

Trends indicate that no alcohol is trending not just in “Dry January” but throughout the year. As a result, beverage manufacturers are stocking shelves with plenty of non-alcohol beer, wine and spirits.