“Tea demand has waned in recent years, largely due to a shift to gourmet coffee. Meanwhile, some consumers have opted for more herbal varieties of tea, while black tea has fallen out of favor.”

Source : https://foodinstitute.com/focus/teatime-and-beyond-a-look-at-the-future-of-tea/

foodinstitute.com

Teatime and Beyond: A Look at the Future of Tea - The Food Institute

Approximately 159 million Americans, or four in five consumers, are tea drinkers, with Millennials being the most likely to drink it.