João Pedro Loura, founder and entrepreneur behind Horta dos Peixinhos, has embarked on this mission in 2013. Fueled by an unwavering desire to restore and harness the potential of the degraded marshes of Ria de Aveiro, he has set his sights on cultivating the Salicornia (Samphire). With each step he takes, João Pedro's entrepreneurial spirit propeles him to gather resources and forge strategic partnerships. João Pedro has established a close-knit relationship with the esteemed Biology and Chemistry departments at the University of Aveiro. Together, they form an unstoppable force, collaborating on groundbreaking research projects. Years of studies and analysis at Horta dos Peixinhos and working hand in hand with the University of Aveiro have transformed João Pedro into a true expert in the cultivation of salicornia. His dedication knows no bounds, as he tirelessly tackles the myriad challenges associated with this unique industry. With every obstacle he encounters, João Pedro's unwavering commitment serves as the driving force behind their ongoing internal developments with this main goal: deliver a product that promotes clear values: #innovation, #biological, #sustainability and #healthy. Welcome to the world of Horta dos Peixinhos and the future of Salicornia production that is being shaped to create a healthier and more sustainable, inclusive and innovative food system. And of course, this brings a better future for everyone!