Increase your Sales through a Marketing Strategy on uFoodin
“Marketing refers to activities a Company undertakes to promote the buying or selling of a Product or Service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.” Investopedia, 2017
Even if you are not a marketing manager, you use the related techniques at work for sure. Knowing the basics of marketing is becoming essential in the Food & Beverage Industry because the sector is changing and there is a huge competition on the market. Only the companies and professionals who know how to stand out will gain new market shares or business partners.
With uFoodin, every professional, no matter his/her job can do marketing. Here are the main tools on our platform you can use to enhance your visibility and notoriety. Please note that you can find all the following features on the Company Dashboard.
Key steps to create a marketing strategy on uFoodin :
1. The Company page
The Company page is like a business card that you give to prospects, clients or partners. While a business card is temporary, this company page is permanent and easy to find in the companies directory of the platform.
Thanks to the powerful filters, a professional who is looking for the kind of products or services you sell will automatically find your page. Also, if you recruit new talents on the job board, this company page can be linked to the offers you submit : so, this will be the first image your future collaborators will have of your company.
This is why it is really important to fill in as much relevant information as you can : email addresses of the different departments (sales, procurement, marketing, logistics etc.), sector of activity, location, size of the company, corporate film etc.
Please remember your company page is the front door for new business opportunities. The more information there is, the more likely you are to be contacted.
2. Company Social Group
The Company Social Group is a news feed which is dedicated to your business. Here you should publish all the corporate related news, develop your employer brand, speak about your CSR policy and explain your business governance.
This is an efficient way to show your prospects what your values are and attract them to make new business alliances.
NB : if you are the admin of the Company Social Group don’t forget to put the link to your company page in the Group description : if you raised the interest of a prospect, he/she would easily find you.
3. The market news
The Market News are the opportunity for you to become an opinion leader on your sector of activity. Join the different groups (Beverage, Dairy, Bakery, Packaging and more) you are interested in and share the latest news about specific subjects, share your opinion and make analysis : this is the kind of content that professionals like to follow. Publish content regularly and create discussion with your network.
But please, don’t forget this is long-term work : you won’t see the results within the week because you need to get noticed. Think that if you were attending a food and beverage show, you would meet professionals but wouldn’t close a deal as soon ! A business relationship needs to be maintained, even if it’s a virtual one.
4. The Marketplace
Our B2B marketplace is the space where you can apply your products’ marketing strategy. This is an efficient tool because the filters help the purchasers to find the most relevant offers according to their request. On the contrary to other marketplaces, you will only appear in searches which are coherent with what you offer : we avoid product spamming to enhance the sales and procurement cycles.
The product sheets are a showcase for your company. Please do not neglect any information about your product because your clients won’t be able to see it for real. Choose an accurate photo, describe all the features and indicate (at least) a price range.
5. Premium membership
If you want to dig deeper in your marketing strategy and focus on direct approach, the Premium Membership will fit your expectations.
It has been thought to help you organize your prospecting with the “circle tools”. Create different categories on your profile and classify the professionals in there without adding them to your network so you can contact them at the perfect time.
This membership will allow you to build qualitative relations because you will have privileged access to the right contact in a company that is hidden in the free version.
