“Beverage brand Vive Organic has expanded its line of functional wellness shots in the US with the launch of Pure Boost Vitamin C.”

Source : https://www.foodbev.com/news/vive-organic-adds-pure-boost-vitamin-c-to-portfolio/

With consumers focused on immune health, adaptogens take center stage
Experts say the herbs’ functional properties, from improving gut health to relieving stress, have boosted its applications in food and beverages, including new product lines from PepsiCo and Mondelēz.

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