𝐏𝐨𝐭𝐚𝐭𝐨 #Protein 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐁𝐨𝐨𝐦𝐬 𝐨𝐧 𝐏𝐥𝐚𝐧𝐭-𝐁𝐚𝐬𝐞𝐝 𝐃𝐢𝐞𝐭 𝐓𝐫𝐞𝐧𝐝

𝐆𝐞𝐭 𝐏𝐃𝐅 𝐂𝐨𝐩𝐲: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=117255732

𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐏𝐨𝐰𝐞𝐫 𝐟𝐫𝐨𝐦 𝐏𝐨𝐭𝐚𝐭𝐨𝐞𝐬: Fueled by the rising popularity of plant-based and vegan diets, the potato protein market is experiencing a surge in growth.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀: Analysts predict the global potato protein market to reach a value of USD 144 million by 2028, reflecting a significant increase from USD 105 million in 2022. This translates to a Compound Annual Growth Rate (CAGR) of 5.4%.

𝐓𝐡𝐞 𝐀𝐥𝐥𝐮𝐫𝐞 𝐨𝐟 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐢𝐧: Several factors contribute to potato protein’s appeal. First and foremost, it’s a complete plant-based protein source, containing all nine essential amino acids the body cannot synthesize on its own. Secondly, it’s naturally low in fat and cholesterol-free, making it a healthy addition to any diet.

𝐇𝐞𝐚𝐥𝐭𝐡-𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐃𝐫𝐢𝐯𝐞 𝐃𝐞𝐦𝐚𝐧𝐝: The growing focus on healthy eating habits is another key driver. Consumers are increasingly seeking out nutritious options, and potato protein fits the bill perfectly. Furthermore, a heightened awareness of the benefits of protein consumption, particularly for muscle building and repair, is propelling the market forward.

𝐀 𝐆𝐥𝐨𝐛𝐚𝐥 𝐓𝐫𝐞𝐧𝐝: This trend isn’t limited to a single region. In health-conscious Japan, for example, there’s a growing demand for functional food ingredients that promote well-being. Potato protein is finding its way into a variety of food products in Japan, including:

• 𝐌𝐞𝐚𝐭 𝐒𝐮𝐛𝐬𝐭𝐢𝐭𝐮𝐭𝐞𝐬: Offering a healthier alternative to traditional meat options.

• 𝐁𝐚𝐤𝐞𝐫𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬: Enriching breads, cakes, and cookies with a plant-based protein boost.

• 𝐏𝐫𝐨𝐭𝐞𝐢𝐧-𝐑𝐢𝐜𝐡 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬: Adding a nutritious element to protein shakes and smoothies.

• 𝐏𝐞𝐭 𝐅𝐨𝐨𝐝 𝐚𝐧𝐝 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬: Providing a complete protein source for pets and enhancing human health.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐀𝐡𝐞𝐚𝐝: The confluence of the rising plant-based diet trend, increasing health consciousness, and the growing recognition of potato protein’s benefits is likely to propel the market even further in the coming years.

𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬:

Avebe (Netherlands), Tereos (France), Kerry Group PLC (Ireland), Sudzucker AG (US), Roquette Freres (France), Emsland Group (Germany), KMC Ingredients (Denmark), Pepees Group (Poland), AKV Langholt (Denmark), PPZ Niechlow (Poland), The Scoular Company (US), Finnamyl (Finland), Kemin Industries (USA), Bioriginal (Canada), and Duynie (Netherlands).