“Protein has gone from a niche bodybuilding supplement to a mainstream obsession – and is now added to a huge range of food and drink products. What led to the sudden growth of this multimillion-dollar industry?”

Source : https://www.theguardian.com/food/2021/sep/15/muscles-and-methane-how-protein-became-the-food-industrys-biggest-craze

theguardian.com

Muscles and methane: how protein became the food industry’s biggest craze

Protein has gone from a niche bodybuilding supplement to a mainstream obsession – and is now added to a huge range of food and drink products. What led to the sudden growth of this multimillion-dollar industry?