“Consumer Trends Evolving in Chain Restaurant Space”

The pandemic has changed the #consumers’ habits and drove their desire for new types of cuisines. This will impact the chain #restaurants for the next few years, according to experts interviewed by the media.

🔎 In the US, the average #customer made 89 total chain restaurant #purchases in the 12 months which represents a 11% drop compared to the same period in 2019.

👉🏻 However, their spends are flat compared to 2019 with $1,279 spendings in 2021. This means the average spend per purchase was up 14%.

👉🏻 But does this mean that customers are more loyal to a chain specifically ? Indeed, an average customer in 2021 visited 17 unique chains compared to 20 in 2019. However, a chain restaurant should not consider their customer base as their own.
For instance, many chains like Popeyes are famous for a specific #meal/product and have experienced a growth. However, a large part of their customers visited the chain just once.

👉🏻 An advice from the expert to increase the #brand’s loyalty is limited-edition offers : it appeals new customers to try the chain and it encourages existing customers to visit again.

Read the entire article on The Food Institute’s website : https://bit.ly/3m1Z7Ys

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Industry Expert: Consumer Trends Evolving in Chain Restaurant Space - The Food Institute

The lingering effects of COVID-19, inflationary pressures, and a desire among consumers for new types of cuisines will impact the chain restaurant space for years to come.