“In recent years, ingredients such as fish oil and avocado have been promoted as a part of a balanced diet for health-conscious humans. These foods are sources of healthy fats and important nutrients, which are also key in the diets of pets.”

Source : https://www.petfoodprocessing.net/articles/15203-fundamental-and-functional-uses-for-fats-and-oils-in-pet-nutrition

petfoodprocessing.net

Fundamental and functional uses for fats and oils in pet nutrition

Volume and value sales of these ingredients, as well as new products including plant- and marine-based oils, show this is a trend to watch.