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“Vita Coco has become one of the fastest-growing players in the better-for-you beverage space as consumers keep a close watch on what they eat and drink, a trend that has accelerated during the ongoing pandemic. Vita Coco posted net sales of $311 million in 2020, an increase of 9% from the same period a year earlier.”
fooddive.com
From its birth in a bar to an IPO, Vita Coco sets its sights next on dominating healthy beverages
Co-CEO Mike Kirban said his company, which grew sales 9% in 2020, is looking toward innovation and M&A to expand its portfolio of better-for-you, functional and plant-based drinks.