Winter FancyFair 2026 is scheduled in January. The event takes place in San Diego, CA, United States. It gathers industry participants in San Diego, CA for trade meetings, product reviews, and discussions on category planning. Exhibits typically cover packaged foods, fresh produce, beverages, and equipment linked to processing, retail, and foodservice.
Visitors include retail buyers, importers, distributors, foodservice operators, and professionals involved in export and logistics. Company stands are grouped by product category and, in many cases, by national or regional pavilion to make navigation practical. Talks or workshops may address regulations, labeling, sourcing practices, packaging formats, and observed market behavior. Appointments on site are used to compare suppliers, review assortments, and prepare decisions for upcoming seasons.
For participating teams, the show serves as a checkpoint to document product developments and align commercial priorities. The format supports both exploratory visits and targeted meetings, enabling companies to maintain contacts and map demand by region. Notes collected during the event are commonly used to refine timelines for launches, promotional calendars, and sourcing initiatives.
