FI Asia rotates between cities such as Bangkok and Jakarta, serving as Southeast Asia’s central hub for food ingredient innovation. The event covers a wide spectrum of product categories, from flavorings and texturizers to natural colorants and health-boosting compounds.

Visitors include formulators, importers, distributors, and decision-makers from both multinational corporations and emerging regional brands. Many exhibitors participate through national pavilions showcasing the diversity of Asia’s agricultural and processing strengths.

The show supports supplier discovery, comparative sourcing, and discussions on adapting formulations to regional consumer preferences. It is also a checkpoint for mapping regulatory frameworks and evaluating entry strategies into Asia’s diverse markets.